The recent changes video sharing site YouTube has experienced are apparently paying off.

The site has boosted its daily page views by 25 percent in the last eight months — and gathering over 4 billion page views per day, reports Reuters. Also higher was the number of video uploads. [...]]]> Think YouTube SEO is not important???

The recent changes video sharing site YouTube has experienced are apparently paying off.

The site has boosted its daily page views by 25 percent in the last eight months — and gathering over 4 billion page views per day, reports Reuters. Also higher was the number of video uploads. According to YouTube-owner Google, 60 hours of video are uploaded to the site every minute compared to the 48 hours of video uploaded per minute in May.

Source: Media Beat http://venturebeat.com/2012/01/23/youtube-daily-pageviews/

Consulting Business Owners on Internet Marketing

Great Workshop folks – Thanks for all the great questions – Audience participation make these work!

Feedback is welcome – Let’s start the two way conversations – please click on “comment” below to start a discussion.

http://www.facebook.com/GTROG

Here are the slides from the class – [...]]]>
 

Consulting Business Owners on Internet Marketing

Great Workshop folks – Thanks for all the great questions – Audience participation make these work!

Feedback is welcome – Let’s start the two way conversations – please click on “comment” below to start a discussion.

http://www.facebook.com/GTROG

Here are the slides from the class – They are in PDF format which can be viewed with the free Adobe Acrobat reader (installed on most computers).  Once you open this link in your internet browser, you can save the PDF (file - ”save as” in your browser) to a folder in your computer for future reference:

Austin Google FedEx Slides – University of Texas

See this link for Facebook User Name Guidelines and other FAQ:
http://www.facebook.com/help/?page=900

See this link to set up your Business / Product “Page”:

http://www.facebook.com/help/?page=175

The ultimate goal is to get 25 “Fans” and end up with a Facebook URL that looks something like this:

www.facebook.com/LaptopStand

First, know that once you pick a URL for your Facebook business page – you can’t change it – it’s permanent – so pick wisely.

Second – you must have 25 fans FIRST, before you can change your user name.

Go [...]]]> A friend asks “How do I pick a good Facebook username? For example: www.facebook.com/laptopstand

First, know that once you pick a URL for your Facebook business page – you can’t change it – it’s permanent – so pick wisely.

Second – you must have 25 fans FIRST, before you can change your user name.

Go here for instructions – it’s super easy : ) http://www.facebook.com/help/?faq=162586890471598#How-do-I-change-my-username?

A wise pick would be to name it with your most important keyword or keyword phrase – “Laptop Stand” in my case. An unwise pick would be to name it your business or personal name (some exceptions apply – movie stars, for example).  The truth is, as much as it hurts – NO ONE IS SEARCHING FOR OUR BUSINESS NAME!

Utilize the Google Keyword tool to research what the public is searching for (hint – this might not be the same as our industry jargon – For example, why did I pick “Laptop Stand” over ”Notebook Stand”?  After all, laptop manufacturers call them “notebook computers” right?

Go here for the free and easy use of the Google Keyword Tool and pay attention to the alternate keyword suggestions they give – it might surprise you:

https://adwords.google.com/select/KeywordToolExternal

Don’t forget to go to your competitor’s websites and see what Keywords they are focusing on.  In the Internet Explorer or Google Chrome browsers you can do “Tools -> View -> Source” to see their HTML code and look at all the tags up top in the header area.  Keyword tag, title tag, etc.  BTW – BIG NOTE – Be absolutely sure to give your website home page a title using your most important keyword phrase, which is probably the same as what you decide for your Facebook user name.  Do not make the common mistake of naming your Facebook page nor the “Title” tag of your home page with your business name.  Again – no one is searching for our business name ; )

Final note – the order of the keywords is important.  Put the most important keywords first.  For example, if you are going after local business – ALWAYS put you city name first “New York Real Estate”

It’s More about the SEO and Less about the Polish” – Greg Bright – (The CEO of SEO)

January 19, 2012

This highly requested seminar is open only to FedEx + Me participants whose profiles have been published on mystoryaustin.com. (Instructions for uploading your profile are included in your welcome kit.) Enrollment is limited to 50 (no guests please).

This course provides hands-on, step-by-step instructions for getting websites found through high [...]]]>  

This highly requested seminar is open only to FedEx + Me participants whose profiles have been published on mystoryaustin.com. (Instructions for uploading your profile are included in your welcome kit.) Enrollment is limited to 50 (no guests please).

This course provides hands-on, step-by-step instructions for getting websites found through high ranking on Google and other search engines. Using real world examples, SEO expert and local small-business owner and author Greg Bright will present search engine optimization lessons using non-technical, layman’s terms.

After taking this workshop, you will:

-Be motivated by the free opportunities to grow your business online

-Know how to get a free “Local Business” listing in Google and Yahoo! (the quickest way to get your local business listed at the top)

-Understand the basics of keyword strategy

-Know how to optimize keywords for “Google Image Search” (possibly the most overlooked technique for getting a website’s images on this fast-growing search tool)

-Know how to optimize keywords for internal site links

-Know what things search engines penalize for and how to avoid them

-Use YouTube videos to improve your ranking (the newest technique in search engine optimization)

-Increase “relevant” back links (the holy grail of SEO)

-Stand out and get chosen from the first page of search results!

• Time: 7 – 9pm
• Location: The Thompson Center at the University of Texas
• Cost: Free
• Registration: Email community liaison Nancy Shields at nancy@mystoryaustin.com

Feedback is welcome – Let’s start the two way conversations – please click on “comment” below to start a discussion.

As discussed in class – Let’s “Like” each other on Facebook (supporting local Austin business).  Please follow the link [...]]]> Great class folks – Thanks for all the great questions – Student participation make these work!

Feedback is welcome – Let’s start the two way conversations – please click on “comment” below to start a discussion.

As discussed in class – Let’s “Like” each other on Facebook (supporting local Austin business).  Please follow the link below to my book ”Page”  go ahead and “Like” it, then post a comment with a link to your “Page”  Hint: – Just copy and paste the link from your internet browser address bar when you are on your own Facebook “page” and then paste it in the comment section on my Facebook page so we can all click on it – Please be sure to scroll through everyone’s comment on my page so we’re sure to go to each other’s pages and ”Like” each other.  It’s a beautiful thing : )

(Hint:  Follow the link form other students’s post to their “page” and like it, don’t just “like” their comment in my post on my page)

http://www.facebook.com/GTROG

See this link for Facebook User Name Guidelines and other FAQ:
http://www.facebook.com/help/?page=900

See this link to set up your Business / Product “Page”:

http://www.facebook.com/help/?page=175

The ultimate goal is to get 25 “Fans” and end up with a Facebook URL that looks something like this:

www.facebook.com/LaptopStand

Here are the slides from the class – They are in PDF format which can be viewed with the free Adobe Acrobat reader (installed on most computers).  Once you open this link in your internet browser, you can save the PDF (file - ”save as” in your browser) to a folder in your computer for future reference:

Austin Google class SBDP – University of Texas

About your question: “Will your book tell us everything we need to know ??”

I describe my book as going through the basics on getting “found” on the search engines, and explained in laymen’s terms.

Of course getting “found” means showing up on page one and hopefully at [...]]]> Thanks for your interest in my book.

About your question: “Will your book tell us everything we need to know ??”

I describe my book as going through the basics on getting “found” on the search engines, and explained in laymen’s terms.

Of course getting “found” means showing up on page one and hopefully at the top of page one on the first ten “free” Google Search results.

It’s referred to as SEO (Search Engine Optimization).

You “optimize” your website to get on top.

The book gives examples and tips – therefore, your marketing manager can use them to either (A) be armed with enough information to select and communicate with a good “Internet Marketing” company.  Or (B) as a entry point into learning and doing more on their own.

It’s not rocket science and pretty easy stuff actually. (the book is only 100 pages)

About your question: “We have been paying $300/month for Google Ad Words and I want to get your opinion on better options.”

My book does not go into the Google Adwords program.  I do believe that there is a return on your investment with a proper Google Adwords program.

I would not recommend stopping that – if it is paying for itself.

However – being at the top of the search results is 100 times more powerful – so I would strive for that, in combination with an “effective” Google Adwords program.

Please note: There is a section on YouTube on my website www.GTROG.com that is not in the book.  It imperative that you start a properly optimized YouTube video program and then “host” those YouTube videos on your website.  You can find instructions under “YouTube SEO” on the book website – left column.

I am also now recommending websites be converted to a “WordPress” blog – as a long term strategy – Google LOVES Blogs and WordPress is the original blog building program, which has evolved into a full blown website design platform now.

In fact – when you go to my book website – you will see the verbiage of this email copied and pasted on the top “post” – see how easy it is to make blog posts – filled with juicy keywords : )

You can order my book on Amazon. (link on the left)

Pay special attention to the chapter on “Google Images” that is the most overlooked opportunity.

For example – the logo on your home page is named “#@%staffing.jpg”  I suppose that’s better than calling it “homepagelogo.jpg” (like most companies do) – but still – new clients are not searching for “#@% Staffing” – (I’m guessing here) but they might be searching for “Staffing New York” so it could be named “staffing-new-york.jpg”  (notice the use of hyphens and NOT spaces and NOT running the words together.)

Then your image of the New York skyline is called “home_skyline_new.jpg”  again – for sure “New-York-staffing.jpg” would be better. (notice that that is a completely different file name than “staffing-new-york.jpg”   - you can get creative with this : )

I go over the latest trends and what is working “right now” in my class – coming up September 28^th.

You or your marketing manager can register here:

http://www.austinsmallbiz.com/WebCOE/new-sbdp-calendar.htm

Hope to see you soon.

We go over the latest trends and what is working “right now” in Search Engine Optimization – coming up September 28th.

http://www.austinsmallbiz.com/WebCOE/new-sbdp-calendar.htm

Great class folks – it’s you that make these work!

Thanks for all the thoughtful questions.

For more great Internet Marketing visit Ben Littlefield’s website:

www.threesixtysolutions.com

Here are the slides from the class:

Part 1:

http://www.get-top-ranking-on-search-engines.com/images/city-of-austin-internet-marketing-class.pdf

Part 2:

http://www.get-top-ranking-on-search-engines.com/images/austin-internet-marketing-sbdp.pdf

GoDaddy / WordPress Instructions:

http://www.get-top-ranking-on-search-engines.com/images/WordPress-GoDaddy-Instructions.pdf

Feedback is welcome – comments are welcome – please click on “comment” below to start a discussion.

As discussed in class – Let’s “Like” each other on Facebook (supporting local Austin business).  Please follow the link below [...]]]> Great class folks – Thanks for all the thoughtful questions – It’s the audience that makes these work!

Feedback is welcome – comments are welcome – please click on “comment” below to start a discussion.

As discussed in class – Let’s “Like” each other on Facebook (supporting local Austin business).  Please follow the link below to my business product ”Page”  go ahead and “Like” it, then post a comment with a link to your “Page”  Hint: – Just copy and paste the link from your internet browser address bar when you are on your own Facebook “page” and then paste it in the comment section on my Facebook page so we can all click on it – Please be sure to scroll through everyone’s comment on my page so we’re sure to go to each other’s pages and ”Like” each other.  It’s a beautiful thing : )

http://www.facebook.com/GTROG

See this link for Facebook User Name Guidelines and other FAQ:
http://www.facebook.com/help/?page=900

See this link to set up your Business / Product “Page”:

http://www.facebook.com/help/?page=175

The ultimate goal is to get 25 “Fans” and end up with a Facebook URL that looks something like this:

www.facebook.com/LaptopStand

Here are the slides from the class – They are in PDF format which can be viewed with the free Adobe Acrobat reader (installed on most computers).  Once you open this link in your internet browser, you can save the PDF (file - ”save as” in your browser) to a folder in your computer for future reference:

Austin Google class SBDP – University of Texas