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Google Loves Anchor Text in Website Addresses

I recently exchnged emails with one of my manufacturing organizations that I am a member of.  The webmaster is out with an illness and someone is filling in in the interim.

The exchange went like this:

Hello Mark – Wow – impressive – Thanks for stepping in to do the web changes in the interim. My listing looks [...]

Google Authorship Verifies Quality Backlinks

Google is using a new method to “Qualify” a backlink.  Since so many Black Hats have overused backlnks (ask JC Penny) Google is using Google +  as another way to verify the relevance,  authorship and qualify the link.

From Google: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

If you want your authorship information to appear in search results for the content you [...]

Keywords in URL

A recent client asks about the number of keywords you should put in your URL.  As mentioned in our keyword chapter, if you don’t already have an established website domain address, consider launching one with keywords in the URL.  ( www.get-top-ranking-on-search-engines.com is a perfect example)

Hi Julie.  Thanks for the update.  To your question:  ”Is there a point when too many words in [...]

Is Print Dead?

2012 AT&T Houston Yellow Pages – at 1.5" = 1/4 of its old size

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Monday April, 9 2012 – #1 AT&T dumps Yellow Pages division for $950 million.  Following in the footsteps of its closest [...]

A Friend Asks me to Review Their Brand New Website

Hey Mike…. so Shelly says

“Site looks good. FYI – search engine optimization is a part of what we do in providing website design & services and was indicated in our email of January 12″ My Concerns:

The standard answer and the “joke” among my peers is the one she gave “Search Engine Optimization is Included with our [...]

Online Advertising Spending Will Surpass Print Advertising

Online advertising spending will cruise past print in the United States this year for the first time, according to a new forecast by eMarketer.

Online ad spending in the U.S. grew 23% to $32.03 billion in 2011 and will grow 23.3% more to $39.5 billion in 2012, eMarketer said. That will put it above total [...]

Smartphone Shipments Top PCs For The First Time Ever

2011 marked the beginning of a major shift toward mobile computing.

Smartphone shipments topped PCs for the first time ever last year, by 73 million units, according to figures published by research firm Canalys on Friday.

Last year a total of 487.7 million smartphones were shipped. Only 414.6 million PCs, which include tablet PCs, shipped. That’s a [...]

Apple Did Not Advertise During the Super Bowl

….. Apple is not mentioned at all during the rather thrilling contest between the New York Giants and the New England Patriots. Instead, electronics manufacturer Samsung makes fun of Apple—without ever saying or showing its name or products………

Source: Mashable http://mashable.com/2012/02/06/why-didnt-apple-advertise-during-super-bowl/

Facebook Username

A friend asks:

“How do I pick a good Facebook Username for my business?”

For example: www.facebook.com/LaptopStand

What we are talking about is the actual web address of your Facebook Business Page – commonly referred to as a “Vanity URL” (We’re not sure why Facebook calls it a “Username”)

For example: www.facebook.com/YourMostImportantKeywordsGoHere [...]

Copywriter For Your Website

Why every business should hire a professional copywriter Anyone can write. Why can’t you just write the copy for your website yourself?. But it takes a professional to write effective copy. Here are 5 reasons why you should hire a professional to do your writing:

http://biznik.com/articles/why-every-business-should-hire-a-professional-copywriter?utm_source=articles&utm_medium=email&utm_campaign=2011-05-25