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Online Advertising Spending Will Surpass Print Advertising

Online advertising spending will cruise past print in the United States this year for the first time, according to a new forecast by eMarketer.

Online ad spending in the U.S. grew 23% to $32.03 billion in 2011 and will grow 23.3% more to $39.5 billion in 2012, eMarketer said. That will put it above total [...]

Smartphone Shipments Top PCs For The First Time Ever

2011 marked the beginning of a major shift toward mobile computing.

Smartphone shipments topped PCs for the first time ever last year, by 73 million units, according to figures published by research firm Canalys on Friday.

Last year a total of 487.7 million smartphones were shipped. Only 414.6 million PCs, which include tablet PCs, shipped. That’s a [...]

Apple Did Not Advertise During the Super Bowl

….. Apple is not mentioned at all during the rather thrilling contest between the New York Giants and the New England Patriots. Instead, electronics manufacturer Samsung makes fun of Apple—without ever saying or showing its name or products………

Source: Mashable http://mashable.com/2012/02/06/why-didnt-apple-advertise-during-super-bowl/

Facebook Username

A friend asks:

“How do I pick a good Facebook Username for my business?”

For example: www.facebook.com/LaptopStand

What we are talking about is the actual web address of your Facebook Business Page – commonly referred to as a “Vanity URL” (We’re not sure why Facebook calls it a “Username”)

For example: www.facebook.com/YourMostImportantKeywordsGoHere [...]

Copywriter For Your Website

Why every business should hire a professional copywriter Anyone can write. Why can’t you just write the copy for your website yourself?. But it takes a professional to write effective copy. Here are 5 reasons why you should hire a professional to do your writing:

http://biznik.com/articles/why-every-business-should-hire-a-professional-copywriter?utm_source=articles&utm_medium=email&utm_campaign=2011-05-25

Critique of my Website? A Recent Google Book SEO Fan asks

Greg,

I have read through your book once and will go at it again.

I have subscribed to WordPress and will use it to create an alternate website.  In the meantime, please take a look at my iWeb website and critique it for me.

http://www.boundlesspassages.com

With Appreciation, Marc

[...]

LinkedIn Social Media Marketing – Groups Now Searchable by Google and Open

http://lnkd.in/ctiac-

“In the new Open Groups, all discussions can be viewed by anyone on the Web, found on any search engines, and can be shared on other social networking platforms like Twitter, in addition to LinkedIn, Ian McCarthy, principal product manager at LinkedIn, said in a blog [...]

About.me for Internet Marketing

Have you claimed your About.me name? You should. It’s free, and anyone can set up their own webpage. http://about.me/GregBright

iPad Influencing Web Design

I am convinced that iPad has changed the game in unexpected ways.

Many Apps designed to enhance the website’s experience on iPad are Ten times better than the website itself.

http://mashable.com/2010/09/30/ipad-web-design/

You should see how the Amazon mobile iPad app looks and feels on iPad.

Blows the regular Amazon website out of the water – [...]

SEO is for Personal Branding Too

6 Ways to Effectively Spread Your Personal Brand