Our Next Internet Marketing Class - City of Austin SBDP

Register early the last class sold out!

 October 12th, 2010

Google:  Make sure Your Customers Can Find You!

Sign up here:

http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=803b8495-178a-454f-9a6a-754cfc810865

Mom asks about the Facebook Group she created (72 and creating FB groups – love it)

Go ahead Mom – ask away – Your question is very common in my classes.

How often should I be submitting my website to the search engines?

You can find the answer to this on page 38 in the book. Bottom line – it’s a moot point to submit anything to the search engines. I have not heard of them penalizing for multiple entries – but maybe so, if they think you are spamming them. Either way, it’s a waste of time.

The search engines will find you, as soon as they crawl another website that has linked to yours (Backlinks) – Probably the quickest and simplest way for them to find you is to set up your Google Places page (and be sure to put your web address in Google Places) – or your Facebook business s Page and be sure to put your web address in it.

To Find Out if you have been indexed by Google
Type “site:www.yourdomain.com” (without quotes) into Google’s search box – If your website comes up in the search results – Bingo – you have been indexed

Getting quality backlinks are the best way of getting indexed in Google. Participate in forum postings, blog commenting and also concentrate on article submissions.

* The best and the fastest way to get indexed and increase your search engine ranking is to get incoming links (backlinks) to your website from websites with a related subject matter. Even better if the incoming links haves the text you are trying to rank for as the “anchor text” of the link, it will help you to get indexed and thereby rank higher for that search term. Ask the site linking to you to make the anchor text the live link “Click here to get more info about (substitute your keywords here)” Also understand that nothing is instant, Google loves content so first Google will index your domain name then your title then sub title then keywords and so on.

Great places to submit you Domain name for a backlinks

Digg
Submitting Articles to your Industry Trade Publications
Classified ads (I have even used Craig’s List)
Hub pages
Press release
Forum posting
Social bookmarking
Squidoo lens
Directory submission (If you are a realtor try to submit to real estate directories)
Video Submissions (Video with the right optimization in the Title are great for ranking – be sure to put your link in the video description as http://www.yoursite.com and not just www – the http:// makes it a live link)

BTW – If any company offers to “Submit your website to the major search engines” (weather they charge or not) that is a clue that they don’t know what they are doing – if a web designer is any good, they’ll get you backlinks the right way – FISH FOR THEM any way you can – except stay away from link sharing farms – bad!

City of Austin SBDP Google Class

Great class folks – Thanks for all the thoughtful questions – It’s the audience that makes these work!

BTW – comments are welcome – please click on “comment” below to start a discussion.

As promised in class – Let’s “Like” each other on Facebook (supporting local Austin business).  Please follow the link below to my business product ”Page”  go ahead and “Like” it, then post a comment with a link to your “Page”  Hint: – Just copy and paste the link from your internet browser address bar when you are on your own Facebook “page” and then paste it in the comment section on my Facebook page so we can all click on it – Please be sure to scroll through everyone’s comment on my page so we’re sure to go to each other’s pages and ”Like” each other.  It’s a beautiful thing : )

http://www.facebook.com/pages/iPhone-Stand/119767684735967?ref=ts 

See this link for Facebook User Name Guidelines and other FAQ:
http://www.facebook.com/help/?page=900 

See this link to set up your Business / Product “Page”:

http://www.facebook.com/help/?page=175 

The ultimate goal is to get 25 “Fans” and end up with a Facebook URL that looks something like this:

www.facebook.com/LaptopStand

Here are the slides from the class – They are in PDF format which can be viewed with the free Adobe Acrobat reader (installed on most computers).  Once you open this link in your internet browser, you can save the PDF (file - ”save as” in your browser) to a folder in your computer for future reference:

Austin Google class SBDP – University of Texas 

If you are interested in the Website Critique Mastermind group I mentioned – we are meeting next week at Chez Zee Restaurant – $20 includes food and drink - sign up here (Note – this group is not for everyone – please read the “About Us” page before you RSVP)

http://www.meetup.com/website-critics-mastermind 

Austin Entrepreneur Network Internet Marketing Class

Click here for the slides:   Austin Entrepreneur Network SEO Slides

As discussed in class today – Let’s “Like” each other.  Go to
http://www.facebook.com/pages/iPad-Stand/109311829107332

Hit “Like” up top.  Then leave a comment with a link to your “Fan” Page
 - and we’ll all “Like” you.

See this link for Facebook User Name Guidelines:
http://www.facebook.com/help/?page=900

My next Class – City of Austin SBDP SEO Class

July 27th, 2010 -  City of Austin SBDP

Google: Make Sure Your Customers Can Find You!

http://www.austinsmallbiz.com/WebCOE/nonjs-sbdp-calendar.php?Month=7

SEO at San Antonio Manufactures Association

Thank you SAMA.  What a great group and wonderful audience.  I thoroughly enjoyed speaking with you all this week.  Please click here for the slides of the presentation: 

www.get-top-ranking-on-search-engines.com/images/SEO-San-Antonio-Manufacturers.pdf

News Flash - Google Local business (Maps) has been renamed

Click here for the latest details: http://googleblog.blogspot.com/2010/04/introducing-google-places.html

Also the new home for “Google Places” is http://www.google.com/places

2010 Social Media Marketing Industry Report (Free, must read) http://bit.ly/SMMIR

 This free report is eye opening http://bit.ly/SMMIR

April SEO Newsletter For Fans

Hello Google Book Fans – Greg Bright here.

Thanks for attending my Google class or reading my book “Get Top Ranking on Google & Other Search Engines”.

My Promise: You’ll get relevant, simple and useful tips that you can implement immediately. I’ll send you just one or two a month – (My inbox is full too ;)

In this issue – Two tips for the right here and now:

  1. Facebook Fan Pages ( hint -Facebook is beating Google)
  2. We’re Looking for a small, select group of business owners to form a Mastermind Group where we’ll critique each other’s websites – Round Robin – “Speed Networking” style. (Sorry – Website Developers or Internet Marketers will only be invited as guest speakers – not participants)

The Mastermind Group:

 “Get Found On Google – Live, One-On-One SEO Website Critiques”

Are you a good fit for this groundbreaking pilot group we’re starting?  We’re basing it on the Mastermind Principle of – “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” (Napoleon Hill – Think and Grow Rich).

Our defined purpose – To mentor, support and critique each other for growing our businesses online – Yes – I’ll be a participant too – for my other businesses.

To learn more check out our meetup scheduled at Chez Zee restaurant on Tuesday May 4th  6–7:30pm.  RSVP Only!

Space is limited – sign up early – (NO ONSITE SIGN UPS – ONLY THROUGH MEETUP.COM – we’re limiting this to 20 participants).  Bring your laptop!

http://www.meetup.com/website-critics-mastermind

Note: If you’re not on www.meetup.com already… Well, you need to be.  Sorry to be blunt – but get in the game – membership is FREE! – 1. Find like minded folks to meet with and 2. We’re seeing HUGE SEO value from meetups!  Meetup is growing exponentially – It’s a “Search Engine of Meetings – PLUS a Social Media Networking Site”

Oh My Goodness – FACEBOOK!

Here’s a recent Facebook post I made on my personal wall – I’ll just repeat it here:

OK friends who own businesses. In case you just fell out of bed this morning and realized that you need to be doing Social Media Marketing (you know who you are ;) . Facebook is beating Google folks!

 There is a land grab going on here at Facebook. Once you get 25 business page “Fans” (they call it “Likes” now) you can set your own Facebook URL.

 Good advice – DON’T use your business name (unless you’re McDonalds) – USE KEYWORDS – AND don’t make the common mistake of naming your personal page as your business page.

I just snagged www.facebook.com/laptopstand – STRUCK KEYWORD GOLD HERE! “Laptop Stand” sweeeeeeeeet!

Please respond to this email on my blog www.GTROG.com

Until next time – I’m Looking forward to sharing more success stories with my Book Fans – I hope you stick around ;)

Thanks,

Greg Bright
“It’s more about the SEO and less about the polish”
www.GTROG.com